Riggs Park is a leafy residential neighborhood in Northeast Washington, DC, known for its beautiful brick rowhomes, vibrant community spirit, and proximity to landmarks like the Fort Totten Metro and the Lamond-Riggs/Lillian J. Huff Library. Despite its rich cultural history and strong sense of local pride, the neighborhood has long faced a challenge: most people - residents included - weren’t quite sure what to call it.
In collaboration with influencer Paige Lorenze and her lifestyle brand Dairy Boy, we produced a one-day experiential retail and coffee shop takeover at Ondo Bakery in Ann Arbor, Michigan. Located just steps from the University of Michigan campus, this activation transformed a beloved local bakery into an immersive expression of the Dairy Boy brand – complete with custom drinks, florals, pastries, and exclusive merch designed to reflect Paige’s whimsical aesthetic and connect with her highly engaged Gen Z audience.
