Overview
In collaboration with influencer Paige Lorenze and her lifestyle brand Dairy Boy, we produced a one-day experiential retail and coffee shop takeover at Ondo Bakery in Ann Arbor, Michigan.
Located just steps from the University of Michigan campus, this activation transformed a beloved local bakery into an immersive expression of the Dairy Boy brand – complete with custom drinks, florals, pastries, and exclusive merch designed to reflect Paige’s whimsical aesthetic and connect with her highly engaged Gen Z audience.
Goals
Create a memorable, community-centered event that felt like walking into the “world of Dairy Boy”
Strengthen brand affinity among college-aged consumers through in-person engagement
Showcase Dairy Boy’s retail line in a new market, alongside thoughtfully branded drinks and pastries
Develop a scalable “Study Break” playbook to support future campus takeovers across the country
Scope
Timeline: 30-day sprint from contract to launch
Event Production: Project management, vendor sourcing, permitting, and budget management
Creative Direction: Designed a custom gingham awning installed over Ondo’s existing awning, produced branded signage and collateral, and curated the in-store aesthetic with florals & decor
Retail Setup: Provided recommended layout, flow and merchandising
Brand Integration: Aligned the coffee shop experience with Paige’s brand tone, and created social media-friendly moments throughout the space
Results
1,000+ attendees in one day
$100,000+ in retail sales
Strengthened community presence and brand loyalty among college-aged followers
Content from the event reached tens of thousands via social
Successfully developed a repeatable event format that the Dairy Boy team can now execute in cities nationwide
