ABOUT REGAN AGENCY
We’re a retail consultancy that helps brands plan, launch, and grow their physical presence.
Our work sits at the intersection of business strategy, customer insight, brand, and the in-person experience. That means we can zoom out to help answer the bigger questions — where to grow, what customers want, why a store isn’t working — and zoom back in when it’s time to turn the strategy into something customers can actually see, visit, buy, and experience.
WHO WE WORK WITH
ABOUT THE FOUNDER
MEET BRIDGET
Regan Agency founder and principal Bridget Regan’s path into retail started in her mom’s flower shop near Pittsburgh, followed by her first job at JCPenney at just 14 years old. That sparked a lasting interest in how products, people, and brand all come together to shape the customer experience in physical spaces.
Over the past 20+ years, Bridget has worked across retail, brand strategy, experiential marketing, hospitality, and tech. Her career has included leading market expansion and retail operations for CorePower Yoga, overseeing major brand and experiential work for companies including Google, Hilton, Uber, Amazon, and YouTube, and developing retail and growth strategy for both global brands and emerging businesses.
She has also worked on the operator side as a product leader, COO, founder, and business builder, giving her a practical understanding of what it takes to move from strategy to execution.
Bridget founded Regan Agency in 2020 to bring those disciplines together and help brands make smarter decisions about how they launch, grow, and show up in the physical world.
TESTIMONIALS
“ Regan literally makes my job easier.”
“Very talented strategic and creative minds.”
“A meticulous force... an asset to any team.”
“Regan gets the brand. They bring the vision.”
Free ResourceS
Not every question requires hiring us.
So we’ve put together some tools, templates, and guides to help businesses
think through brand, marketing, events, and the customer experience.
Experiential Retail Overview
Our Experiential Retail Overview is designed to help retailers transform their stores from places where customers simply buy into spaces where they connect, engage, and spend time. This presentation explores practical, affordable strategies for creating memorable customer experiences through thoughtful design, photo moments, in-store events, strategic partnerships, and personalized services. It also offers ideas for recurring and one-time events, along with guidance for planning, promoting, and evaluating them. By embracing experiential retail, businesses can increase foot traffic, deepen customer loyalty, generate organic social content, and become valued gathering places within their communities.
Event Strategy Worksheet
Our Event Strategy Worksheet is designed to help retailers plan successful and engaging in-store events. This tool encourages you to clarify your brand's unique appeal, understand your most passionate customers, and set a realistic budget. It guides you in brainstorming experiences, identifying strategic partners, and collecting valuable feedback. By following this worksheet, you can create memorable events that foster community engagement, enhance customer loyalty, and extend your brand’s reach through both in-person interactions and digital amplification.
Brand Book: The DIY Guide for Creating an Enduring, Effective Brand (2020 Edition)
Brand Book is our no-fuss, step-by-step guide for creating a brand strategy, writing brand-rich messaging, and navigating the landscape of your brand's visual identity. It's 40 pages chock-full of tips and tricks for creating a smart business name, solid brand positioning, engaging headlines, social posts, mood boards, color palettes, and more.
Digital Marketing 101
An informational presentation to help small business owners learn – and benefit from! – digital marketing. Designed specifically for small business owners with physical stores or restaurants, this webinar walks through why digital marketing is more important than ever, how consumers have changed since just the beginning of 2020, a basic phased plan for acquiring new customers and keeping existing ones, and what digital platforms and tools to use during each phase.