Answers the Question: What should we do next?

We dig into the customer, market, competition, existing experience, and business to help retailers understand where the opportunity is and what to do about it.

That might mean figuring out why a location isn’t performing, researching a new market, developing a concept for expansion, improving the store experience, or creating a clearer plan for growth.

Common Work Includes: customer research, market and competitive analysis, retail concept strategy, store performance, customer experience, market entry, expansion planning, and strategic recommendations.

Answers the Question: What should our brand and store feel like?

Physical retail is made up of hundreds of small decisions: what customers see first, how they move through the space, how the brand communicates, what they remember, and what they take home with them.

We help retailers strengthen those moments across the store and beyond it.

Common Work Includes: positioning, brand strategy, customer journey, in-store experience, retail identity, signage and wayfinding strategy, creative direction, visual merchandising concepts, and branded merchandise.

Merchandise & Brand Extensions

Regan can also develop custom merchand product drops around store openings, pop-ups, anniversaries, local culture, and other moments your customers care about.

We’re your full-service merch partner, handling the concept, creative, ecommerce, launch strategy, and fulfillment infrastructure using the systems we’ve already built.

Recent client Manila Mart’s first custom merch collection generated more than $11,000 in sales in its first week!

Answers the Question: How do we test this concept, or activate an audience temporarily?

We develop temporary stores, pop-ups, pilots, and branded retail experiences for companies that want to launch something new, enter a market, drive sales and awareness, or learn before making a longer-term commitment.

Regan can lead the project from concept and strategy through creative direction, production management, launch, and measurement, bringing in specialized partners where needed.

Common Work Includes: concept development, pop-up strategy, customer experience, site and format planning, creative direction, merchandising, production oversight, events, launch marketing, and post-launch analysis.

Sometimes the goal is to test what could become permanent. Sometimes the pop-up itself is the point.

Answers the Question: How do we get people into our new store, and make sure it’s a success?

Opening the doors is only part of launching a store.

We help brands build awareness, traffic, and local relevance around new locations through market-specific launch strategies that connect the larger brand to the community it’s entering.

Depending on the project, Regan can develop the strategy and manage execution with a team of local and specialist partners.

Common work includes: local-market research, 30/60/90-day launch plans, community partnerships, events and activations, influencer and creator strategy, local outreach, opening campaigns, creative direction, and performance tracking.

For brands opening multiple locations, we can also help develop a repeatable launch playbook that can be adapted market by market.