Brand Book: The DIY Guide for Creating an Enduring, Effective Brand (2020 Edition)
Brand Book is our no-fuss, step-by-step guide for creating a brand strategy, writing brand-rich messaging, and navigating the landscape of your brand's visual identity. It's 40 pages chock-full of tips and tricks for creating a smart business name, solid brand positioning, engaging headlines, social posts, mood boards, color palettes, and more.

Digital Marketing 101
An informational presentation to help small business owners learn – and benefit from! – digital marketing. Designed specifically for small business owners with physical stores or restaurants, this webinar walks through why digital marketing is more important than ever, how consumers have changed since just the beginning of 2020, a basic phased plan for acquiring new customers and keeping existing ones, and what digital platforms and tools to use during each phase.

Event Strategy Worksheet

Our Event Strategy Worksheet is designed to help retailers plan successful and engaging in-store events. This tool encourages you to clarify your brand's unique appeal, understand your most passionate customers, and set a realistic budget. It guides you in brainstorming experiences, identifying strategic partners, and collecting valuable feedback. By following this worksheet, you can create memorable events that foster community engagement, enhance customer loyalty, and extend your brand’s reach through both in-person interactions and digital amplification.